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Common Data Privacy Concerns and Their Solutions

Common Data Privacy Concerns and Their Solutions

Data privacy concerns are becoming increasingly prevalent in today's digital age. One common concern is the collection and use of personal data by companies without the individual's knowledge or consent. Another concern is the security of personal data, as data breaches and cyber-attacks have become more frequent, putting users sensitive information at risk.

Additionally, there are concerns about government surveillance and the use of personal data for law enforcement purposes without proper oversight and accountability. In general, people are concerned about who has access to their personal information, what that information is being used for and how it is going about being protected the right way. In this blog, we’re going to be talking about common privacy concerns, and how Nimbus Portal Solutions take extra care to ensure your online safety.

Privacy Concerns & Data Privacy Solutions

Targeted Advertising

Targeted advertisements are data privacy concerns because the practice involves the collection, storage, and use of personal data without the individual's knowledge or consent (oftentimes). This data can include personal information such as browsing history, location data, search queries, and demographic information which is then used to display ads that are tailored to the individual's interests and behaviour.

Whilst targeted advertising is a common theme across the internet, companies would typically take precautions to ensure they’re receiving a level of consent from their audience and browsers for the sake of personal privacy and online safety – but that doesn’t mean everyone takes the same precautions. Regardless of what device you’re using, always ensure your information is being kept safe, and whether you’ve allowed or not allowed tracking, or location services to be activated/not activated depending on your preferences.

Location Tracking

This refers to the collection and use of an individual's location data through their internet-connected devices such as smartphones, laptops, and tablets. This data can be collected through GPS, Wi-Fi, Bluetooth, or other means and is used for a variety of purposes including the aforementioned targeted advertising, as well as location-based services, and even analytics.

Companies use location data to provide personalised experiences for the users, for instance, show nearby restaurants, shops, or weather forecast. However, this data can also be used where companies show ads based on a user's location, which can be seen as a level of privacy invasion for some.

Visualisation of data sharing from a mobile phone | Featured image for the blog on Data Privacy Concerns from Nimbus Portal Solutions.

Additional Devices

Devices, such as smart home devices, wearables, and other internet of things (IoT) devices, are yet another source of data privacy concerns because they often collect and transmit large amounts of personal data, including location, usage patterns, and personal preferences. Although this information can also be used for advertising purposes, it can be accessed by unauthorised and other malicious actors, putting sensitive information at risk.

Because these types of devices are connected to the internet, they can be remotely controlled, which makes it easy for them to be accessed and manipulated by hackers; for example, turning on your microphone or your devices camera without your knowledge. This is a huge concern for individuals who want to protect their privacy not only in the workplace, but also in the privacy of their own home when conducting business processes.

Data Hoarding/Trading

Data hoarding is essentially the practice of collecting and storing large amounts of personal data without a clear purpose or use for it. Companies, governments, and other organisations may hoard data for a variety of reasons, such as for future use, for research or for sale. Data trading refers to the practice of buying and selling personal data, often through data brokers.

Data brokers are companies that collect and aggregate personal information from a range of sources, such as public records and online data, and then sell that information to other companies for targeted advertising or other purposes. Both data hoarding and data trading are significant privacy concerns because they can lead to a loss of control over personal data.

Data Privacy Solutions to Keep You Digitally Safe

At Nimbus Portal Solutions, we take it upon ourselves to ensure your personal information is kept safe at all times through our servers. Streamlining your processes and procedures is our top priority, which is why we’ve worked hard to bring together security features that will see the information of your business and staff secure when inputting data into software and other business integrations. Our security features ensure you are digitally protected from any compromising activities or unauthorised access.

Our servers are safeguarded by industry-leading, impenetrable firewalls and are limited to the secure protocol utilised for connection with Nimbus. What you experience with Nimbus is a next-to-nothing security stronghold. Our severs ensure:

  • No FTP access to our hosts
  • No enabled publisher services
  • No directory browsing allowable through regular web protocols
  • User/guest account access to the server OS is strictly prohibited
  • Data centre personnel have absolutely zero electronic admittance into these highly secured machines.

Looking for added data protection? Nimbus has appointed a Data Protection Officer (DPO) that assists in the General Data Protection Regulation compliance in the EU, providing complete reassurance to our customers that engage our services and data protection features. We want you to feel safe and secure at all times.

Invest in Data Privacy Solutions with Nimbus Today!

Put the security of your businesses data and information first with Nimbus Portal Solutions and our data protection systems. For more information or if you have any queries relating to our services, book a demo on our website. Alternatively, start immediately today or take a look at our cloud based dms for more business based solutions.

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